19 Sep 2017, IPEC BUREAU

Berlin, 18 September 2017 – The ISO General Assembly (ISO GA) 2017 is currently taking place in Berlin, Germany until 22 September 2017, and Malaysia is represented by a nine-man delegation, headed by the Director General of Standards Malaysia, YBhg. Datuk Fadilah Baharin.

Today, the Malaysian delegation hosted an interactive National Transformation 2050 (TN50) dinner session at Hasir Restaurant with representatives from the Malaysian Embassy, students, and youths in Berlin. Also present was YBhg. Dato Dr. Jalaluddin Harun, Director General of Malaysia Timber Industry Board (MTIB).

The session encouraged Malaysians living abroad to share their thoughts and aspirations on attracting the younger generation to engage with the world’s agenda on “Standards and Quality”.  It turned out to be a great platform of opinions and ideas on how to raise the quality of human capital and enhance the productivity of Small and Medium Enterprises (SMEs), which makes up around 97% of total business establishments in Malaysia.

With the advent of the TN50 initiative, Malaysia is adopting unconventional ways of formulating futuristic standards for SMEs, with emphasise on the younger generation to lead the way. This is a testament to the Government’s resolve in ensuring that the country continues to remain relevant in the face of changes at national and global levels.

The TN50 initiative is helmed by Malaysia’s Youth and Sports Minister, Khairy Jamaludin, who appointed Dr Juliana Lim, the Chief Executive Officer of IPEC Bureau, as one of the TN50 ambassadors.

Dr Juliana – who is also a member of the Malaysian Delegation in Berlin –  is tasked with the responsibility of driving Malaysia’s WOW Generation – essentially made up of Gen X, Y, Z, and “Baby Boomers” – towards the Futuristic Human Capital revolution.

With changes taking place in the global technology, business and economic landscape at breakneck speed, it is critical for the WOW Generation to be fully prepared to face current and future megatrends challenges, particularly with the rise of the 4th Industrial Revolution for Digital Transformation and Robotics.

During the session, three student leaders were appointed to collate thoughts and aspirations on the future of Malaysia, from Malaysians residing in Germany. This initiative – which begins immediately right through October – will help contribute to the drafting of the Vision documents.

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